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Former Head of Internal Comms for Mercedes AMG F1 and before that EA to Ross Brawn, Nicole Bearne tells us her reflections on Brawn GP and how in a one off 2009 Formula One® season, she saw the management team of Ross Brawn and CEO Nick Fry lead in a crisis - which would eventually lead to success winning both the Driver's and Constructor's Championships.

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In this insightful conversation Nicole talks about:

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The meeting with Honda

Reflecting on the news and what steps they should take next

Getting the team to stay focused

Managing Communications

Announcing the situation to the team

How the Leadership team stayed visable

Success on-track but redundancies off track

Focusing on the next race and asking people to do more

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Nicole now runs the Comms Exchange and is a Board Member of Motorsport UK

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If you'd like Nicole to join your next conference or training event, please head over to MotorsportSpeakers.com

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Forget B2B this is Motorsport To Business®

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Video copyright: Ignition Human Performance Ltd, please do not reuse or share without permission

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