Experience
Take your team out of the ordinary.
Bring together the energy of motorsport and the people who make your business work. From hands-on team challenges to inspiring speakers and full-scale conferences, we create experiences that get people thinking, talking and working together. They’re exciting. They’re useful. And most importantly, they don’t feel like another day in a meeting room.
More than a day out
A memorable event should give people more than a few photographs and a branded notebook.
It should start conversations, strengthen relationships and give your team something useful to take back to work.
That’s why every Ignition experience combines the excitement of motorsport with clear business themes such as leadership, teamwork, communication, resilience and decision-making.
01
Standout venues
Host your event at an iconic motorsport location, your own office or a venue you’ve already chosen.
02
Hands-on challenges
Put teamwork, communication and problem-solving to the test with activities inspired by the pressure of the pit lane.
03
Brilliant speakers
Hear real stories and practical lessons from drivers, strategists, engineers, coaches and performance experts.
04
Built around you
Choose the venue, topic, activities and speakers that suit your people, objectives and budget.
Combine an impressive venue with engaging speakers, practical workshops and activities that reinforce your event themes.
We can help with a single session or work with you to build the complete day.
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Team Building Activities
Put your team on the grid
You don’t need to know anything about motorsport to get involved.
The theme makes the experience memorable, but the real value comes from seeing how your team plans, communicates and responds when the clock starts ticking.
Pit Stop Challenge
Build it. Brand it. Race it (sort of).
Teams work together to complete a racing tyre change against the clock.
It’s simple to understand, difficult to master and brilliant for r
revealing how people communicate when every second counts.
F1 Car Design & Build Challenge
Build it. Brand it. Race it (sort of).
Plan, design and construct your own race car before putting it to the test.
A creative challenge that brings together different skills, encourages shared ownership and helps break down silos.
Driver Challenge: Race Sims & Batak
Focus. React. Compete.
Put reaction times, concentration and consistency to the test with professional racing simulators and Batak challenges.
Expect concentration, competition and plenty of enthusiastic commentary from the rest of the team.
These activities can be delivered for groups ranging from small teams to large company events and can take place at offices, existing venues or partner motorsport locations.
Your event, without the complicated bit
Tell us your objectives
Better communication? A stronger leadership team? More energy at your annual conference? Start with the reason for bringing people together.
Choose your ingredients
We’ll recommend the right venue, speaker, topic and activities — whether you want a complete motorsport experience or just one memorable element.
We’ll bring it together
Our team will help shape the format and create an experience that feels joined-up, relevant and unmistakably yours.
Not everyone in the office watches Formula 1®. That’s absolutely fine.
These experiences aren’t quizzes for racing experts.
Motorsport simply gives us an exciting environment in which to explore things every team understands: communication, pressure, trust, planning and working towards a shared goal.
Everyone can take part, and everyone can take something away.
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Let’s create a day your team will remember
Tell us who’s coming, what you’d like to achieve and any ideas you already have.
We’ll help you turn it into an experience that delivers plenty of energy — and a little more substance than the average corporate away day.
