After enjoying a childhood steeped in motorsport, Alex has followed the footsteps of his father Martin rising through the single-seaters to become a championship-winning driver in Endurance Racing.  Becoming a nine-time competitor in the Le Mans 24-hour race with two podium finishes and a European Le Mans Series Championship to his name; has given Alex a unique insight into the teamwork, endurance, strategy and planning required to be successful at a world-class level. In recent years Alex has continued active professional racing in SportsCar and GT competition, paired with a path in motorsport broadcasting; Analysing F3, F2 and F1 for F1TV, and other major motorsport events for a wide range of broadcasters.

The world of modern motor racing requires not only ability and endurance on track but skill in sales, marketing and an understanding of where opportunity is to be found or made! Forcing racers to think outside the box to secure funding and opportunity nurtures a distinctive skillset while retaining the pure sporting focus on track to convert this opportunity into sporting results puts mental agility at a premium.

Moving between the forums world-class sportscar racing brings a unique and current insight into the world of sporting endeavour and how those skills can be universally applied.

Dovetailing a broadcast media presence alongside active competition gives Alex a unique perspective and the learned skill of concise and effective communication with viewers and listeners.

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Category: Paddock