Ignition create an exclusive Partner Lounge at Goodwood Festival of Speed with THINKINGitBETTER

April 13, 2023

Ignition Human Performance, a leading provider who use Elite Motorsport Formulas from Motorsport to unlock business performance, is excited to announce the creation of the Partner Lounge in collaboration with THINKINGitBETTER, its main title partner, at the Goodwood Festival of Speed 2023. The four-day event is scheduled to take place from Thursday 13th July to Sunday 16th July.

The Goodwood Festival of Speed is an annual celebration of motor racing history, innovation, and engineering excellence. With over 200,000 visitors, it's one of the world's most prestigious motoring events, attracting some of the biggest names in motorsports, automotive engineering, and technology.

Celebrating its 30th anniversary this year, the Goodwood Festival of Speed has established itself as one of the major summer events in the World Motorsport Calendar

Located at stand 132 in the heart of the festival grounds, Ignition Human Performance's Partner Lounge will be an exclusive hub for partners and their guests to have high-level discussions and network in comfort and style.

The public will also be invited on to the stage to watch a selection of Ignition’s Motorsport Speakers* across the weekend.

THINKINGitBETTER, the main title partner of the Partner Lounge, is a company passionate about unlocking human potential. leading provider of cognitive performance coaching, mentoring, and training solutions. Their insight lead programs are designed to enhance the way we think - the thinking at an individual, team or organisation trumps any other influence on performance.

"We're delighted to be partnering with Ignition Human Performance and be the title partner of their Partner Lounge at the Goodwood Festival of Speed," said Ian Travers, Owner and Founder of THINKINGitBETTER
"The festival is a fantastic celebration of innovation, engineering excellence, and human performance and we're excited to be a part of it."
THINKINGitBETTER (Ian Travers pictured on the left) have been working with a number of drivers, including Bradley Gravett (pictured), son of BTCC champion Robb Gravett, in the Mini Challenge JCW Championship (photo credit: Polychrome Studios)

Ignition Human Performance Managing Director Nick Butcher gives his thoughts on why they have created the Partner Lounge for their network of partners:

"We're always looking for new ways to add value to our network of partners and clients, and the Ignition Partner Lounge at the Goodwood Festival of Speed is the perfect opportunity to do just that." said Nick Butcher, Managing Director of Ignition Human Performance.
"As it celebrates 30 years, the festival is on the world stage and we wanted to create an exclusive space where our partners and clients could come together to network, collaborate, and experience the festival in style." he added.
"We're also excited to have Thinking It Better as our main title partner. Their expertise will be a valuable addition to the Partner Lounge and will provide our guests with a unique opportunity to learn about the latest developments in the way our thinking influences the way we behave, and how it can enhance our personal performance, team performance, selection and dynamics" Butcher concluded.
Ignition Human Performance Managing Director, Nick Butcher outside Goodwood House at the Festival of Speed

In addition to providing a premium experience for their existing network of partners and clients, Ignition Human Performance is also offering a range of Partner Packages for businesses who wish to join the Partner Lounge and take advantage of the exclusive networking and branding opportunities available.

These Partner Packages provide businesses with the opportunity to showcase their brand in front of a high-profile audience and engage with key decision-makers and industry experts in a relaxed and exclusive setting.

"We're excited to offer Partner Packages to businesses who want to take advantage of the unique networking opportunities available at the Partner Lounge," said Butcher.
"We believe that the Partner Lounge provides a valuable opportunity for businesses to connect with their peers and key decision-makers in an exclusive and relaxed setting.

The Goodwood Festival of Speed 2023 promises to be an exciting event and Ignition Human Performance and THINKINGitBETTER look forward to welcoming their guests to the Partner Lounge for an unforgettable weekend.

*Speaker selection across the weekend will be subject to availability

An artist impression of the Ignition Partner Lounge by Kairos Global

The Partner Packages are available in a range of options. Interested businesses can contact Nick at nickbutcher@ignitionperform.com for more information.

To find out more about THINKINGitBETTER, please visit their website www.thinkingitbetter.com

Nick Butcher

Managing Director of Ignition Human Performance
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Nick Butcher

Managing Director of Ignition Human Performance
Get in touch >>
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