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Forget B2B, this is Motorsport To Business® - powered by Ignition Human Performance®

The World of Elite Motorsport can be highly secretive when it comes to understanding how teams unlock performance to win races and championships.
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However, with our network of professionals, we understand how Strategies and Results can be improved within companies of all sizes and across many different industries.
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This is delivered via our range of services, which include Learning and Development Training, Team Building Events, People & Business Strategic Consultancy and Motorsport Speakers for Corporate events...

...all so you can focus on the race ahead!

News & Blog

Broadcaster Jennie Gow Joins Ignition’s Motorsport Speakers Roster to share Career and Stroke Recovery Journey

March 12, 2024

Stephanie Travers, Groundbreaking F1 Figure, Joins Ignition's Motorsport Speakers Roster

March 8, 2024

The Rise of Online Betting Companies Sponsoring F1 Teams: Implications for the Future of the Sport

February 12, 2024
More from the blog >>

Testimonials

"Thank you for the organisation and training you put into a memorable day at Red Bull Racing. We have received many positive comments from members of the sales force commenting what an incredible day it was."
John Boseley - Founder & Managing Director, Jewelultra Diamondbrite
"Nick and his team facilitated a team building event for our conference which we held at Red Bull Racing MK7, that tested our crafting and communication skills. Ultimately, however, it was tons of fun, and it really helped energise the group, and was a big contributing factor to the overall success of the day."
Joe Morris - Real Estate Business Development Consultant, Gowling WLG
“We were pleased to welcome Mark Blundell to our Annual Customer Conference, which we hosted at Red Bull Racing. The in-conversation style chat to our sales team and customers was both enlightening and at times, very humorous. Mark has had an amazing career as a racing driver and successful businessman. This was a very well planned and coordinated addition to our event, organised by Ignition.”
Neil Hitching – Marketing Country Manager, Northern Europe, Carrier Commercial HVAC
“As closing speaker of our seminar, we were glad to welcome Bernie Collins to speak to our Leadership and Sales teams. The team found the content highly relatable and thoroughly enjoyed the conversation with Bernie at the end of the session. An inspiring talk by an amazing lady, with very professional cooperation from Ignition. Both highly recommended.”
Menno Schönlank – VP Aftermarket Europe, Valeo
“The work done by Ignition has far exceeded our initial expectations and has brought about some fundamental cultural changes within the business. We envisage this will make us not only a more attractive place to work – but it will create a more resilient business structure for the foreseeable future.”
CEO – People Strategy Client
"You have been a trusted sounding board over the past few months. Your encouragement was what I needed to build my confidence during these very challenging and uncertain times."
HR Director, EMEA – Technology

Our Motorsport DNA

Winning Partnerships

At Ignition we are pleased to work with a range of selected partners that share our vision to support businesses of all sizes. We believe we are stronger together and by working with our partners, who have been carefully chosen for their specialist knowledge and expertise in their field, we can offer all of our clients a more complete service. We also work together to give our partners a platform at events such as the Goodwood Festival of Speed - adding value to each business.

Ignition Go Racing

The future of our sport both on and off track is hugely important. At Ignition Human Performance we are proud to work with and support young talent - as well as the teams themselves. This has seen us represented in British Formula 4, British Formula 3, European Formula Racing and the British and German Touring Cars - BTCC & DTM respectively. Follow the #IgnitionGoRacing hashtag on Instragram to follow us on-track.

Supporting "World Champion" Causes

Ignition Human Performance is very proud to have worked with "World Champion" charities both with Leadership and Teamwork programmes and support with fundraising events. They are "halow project" a charity co-founded by Damon Hill OBE, who work with young adults with learning disabilities, with our Managing Director Nick Butcher sitting on their board of trustees. We have also worked with "Race Against Dementia" the charity started by Sir Jackie Stewart to help add a High-Performance Motorsport dynamic and attitude to Dementia Research.
More about our DNA >>